The STROMBERG OVERHAUL
A classic tale of small business growing pains for sure. Stromberg needed take their brand to the next level. The challenge was to keep an eye on its strong, loyal heritage while moving the company forward with its brand and smart innovative products.
I connected with Clive at Stromberg through a referral. He had some good creative - I really liked it. Besides moving forward he needed to have one person be in charge of it all. I was lucky enough to get the call. After some e-mail and a phone conversations, it was clear that we were on the same page and fast became fierce and scrappy team. A creative brief was put together with a long to-do list and the rest is history as they say.
Stromberg is one of the best client examples because aside from the great relationship formed, and marketing/branding efforts taken care, Clive is now free to push his new products to market and I’m here at the ready to take care of packaging, manuals and marketing materials as needed.
A note from Clive: Jason helped Stromberg Speed Parts develop a fresh new corporate identity, giving our brand a far more positive, current look, whilst still reflecting its long heritage. Centered around a striking, yet flexible, new logo, his work has extended to strong packaging with complementary box literature, customer-focused marketing communications and bold vehicle livery. Jason’s clear vision, creative intent and collaborative approach makes him easy to work with, so the process is seamless - working together to find great answers to tricky marketing questions. It’s a business relationship we intend to maintain for years to come. - Clive Prew, Owner, Stromberg Speed Parts
official logo
This was the first item on the overhaul list. There was “kind of” a logo but it wasn’t a strong mark. After several rounds of exploring, trying on new approaches, we landed on something timeless and quickly figured we wanted a super hero “S” that could stand on its own. After trying on many heavily modified typefaces and locking it up with the name itself, this was the proud winner. It works well stacked, horizontal, stand alone bug or reversed out.
PACKAGING
Applying the new creative to a plethora
of existing packaging set the tone for other
brand collateral both print and screen.
Illustration
The sheer volume of illustrations created is dizzying and down right addicting. Most of the illustrations served to replace photos as they reproduce better and show the technical side of things with precision. Plus they just look cool!
ADVERTISING / promotional
Utilizing the new creative in full - several ads were in various publications both in print and on screen. These efforts have taken Stromberg to the next level for sure.
Photography
Key product photography was handled in-house and edited accordingly. This allows us to jump right in on short notice with catalog, website and marketing materials.
posters
Leveraging a few handsome illustrations, a limited run of silkscreened posters were created to help promote the new brand and spruce up garages and dwellings around the world - literally.
